OUR STORY
Beyond being delicious, Sweet Hazel & Co candy bars are inclusive. The entire product range is dairy-free and egg-free with multiple options for gluten-free, nut-free, and sugar-free. One of Chef Fee’s goals, as an LGBTQ+ woman, is to work as hard as possible to make sure as many people as possible never feel left out. Sweet Hazel & Co was founded on the principle of inclusion. It doesn’t matter if you’re not vegan, you can still eat the candy bars and genuinely enjoy them—inclusive eating.
IT ALL BEGAN WITH HAZEL
My name is Felicia aka "Fee" and my love of animals and baking has collided. Sweet Hazel is named after my special polydactyl cat named “Hazel”, who has since passed. She came into my life when I most needed love and support. She gave me a sense of purpose and will forever be in my heart. I now pour that love and purpose into my baking and candy-making
TAKING THE LEAP
A local Salt Lake City vegan group on Facebook often shared requests for items or recipes. With her plant-based lifestyle and culinary background, Chef Fee began offering to make them. Not satisfied with coconut-flavored or bland alternatives, she perfected plant-based sweets and treats that tasted as good as, or better than, non-plant-based options. Soon, she turned her passion into a business, making plant-based candy bars in her kitchen.
Chef Fee's Snix Bar: The Perfect Plant-Based Treat
After some trial, mixed with a little bit of error, Chef Fee cultivated the proprietary recipe that became her plant-based Snix bar, which consists of plant-based nougat, caramel and peanuts dipped in semi-sweet traceable chocolate. Her Snix was immediately successful.
From Parking Lot Pickups to Sweet Success
Chef Fee has fond memories of people lined up to meet her in grocery store parking lots to pick up their candy. She realized right then and there that there was a bigger demand than she originally anticipated, and she would fulfill it.
Brunch, Reubens, and Free Ice Cream Coming Soon!
Our fast-casual restaurant is excited to announce that we’ll soon be serving brunch every day! We’re bringing back the fan-favorite Reuben and offering a free ice cream cone. And a new location is coming up. We make all our food with love and are proud to be LGBTQIA+ and pet-friendly. Come enjoy delicious food in a welcoming atmosphere!